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The Texas Workforce Commission (TWC) today announced a statewide career exploration campaign and website called “Jobs Y’all: Your Career. Your Story.” The campaign is designed to inspire young Texans to discover and explore the state’s in-demand industries and learn about skills needed to enter the workforce.
The Jobs Y’all campaign originated as a need to create greater awareness of the link between jobs and education, as identified by Tri-Agency partners TWC, Texas Education Agency and Texas Higher Education Coordinating Board. Then, with participation from employers, industry association representatives, workforce developers, and other stakeholders, a priority recommendation was to raise awareness of fast-growing industry sectors, as well as how to address the skills gap.
TWC selected “Jobs Y’all: Your Career. Your Story.” for a fun, memorable name grounded in Texas roots and the concept of taking charge of one’s future. This message resonated with young adults who feel a sense of state pride, are accustomed to viewing and sharing stories online, and who want to feel in control of their lives.
The website will introduce users to eight industries, a career explorer app, and online resources: